市场需求品牌差异 Market demand brand difference
The number of national catering stores continues to grow, barbecue categories continue to be subdivided.
With the consumption upgrade, consumers have higher requirements for food materials, product health, brand concept, and so on. Differentiated brand positioning is particularly important.
塑造品牌IP形 Build brand IP shape
Regional differences, product characteristics and cultural attributes are the roots of a brand.
We believe that the premise of forming brand differentiation is to first seek things familiar to consumers from the three characteristics of the brand, so as to evoke resonance, so as to ensure the correlation between the brand and products and publicity.